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  • Clif Grant

A plea for love and harmony in 2021

Updated: Jan 20

The separation and boundaries that exist between us and other Earthlings are of our own choosing.


We have been taught from childhood to think of other animals as a subcategory, nameless victims whose unique characteristics are forgotten through an endless stream of killing.


The reality is that each and every one is an individual with a personality and emotion. They all feel joy, affection, and pleasure, as well as fear, sadness, grief and pain.


Just like us, they form friendships and emotional bonds and most importantly, they seek to protect and preserve their one and only life.


When we have a simple choice between sparing a life or killing, then there can be nothing remotely ‘humane’ about inflicting violence and death on someone just because we like how they taste or for our amusement.


The bottom line is if we value kindness over violence; compassion over causing unnecessary harm, then being vegan is our only morally consistent way forward.


Together we can change the world from the anger of what it is now, to a more peaceful and kinder one.


We can create love and harmony between all Earthlings because a better way already exists...and that way is vegan!


(Check out our favourite vegan starter kits here!)



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